Don't look up these companies if they exist the history is yours to make sure and has to relation to anything that exists. Start brainstorming your company and its history. For all of these think about what would be functional and useful for your sp ecifc business.ġ) Stationary System - Business card, letterhead, envelope, mailing label, invoice, etc?Ģ) Vehicle Branding/Uniform - Truck, car, larger vehicle, employee uniform, etc?ģ) Poster Set - 3-4 Posters that showcase company values, specific projects, or other components of your brand.Ĥ) (2) Additional applications specific to your brand / concept In addtion to an overall branding system you will create some specific applications to show how your brand system can be applied. You will also need to create an additonal group of applications extending the new brand you have created. This project will involve quite a bit of research both to understand what your organization/company does, as well as the existing landscape of design. For this assignment you will be assigned to rebrand a “boring” company and give it a new unique brand that turns on its head the ideas associated with that industry.įor this project you will be creating a logo and brand system for a organization / company. They are really neither of these things and are instead unique challenges with a different set of rules.
Designers often say that these projects only pay the bills or are “boring”. Many times as a practicing designer projects are assigned to you that aren’t as inherently fun or cool as things like a food truck or brewery. Design school is a fantastic place to learn beacuse you have so much control over your projects and assignments.
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